Back the Bid, did you?

So today, if you haven't already heard, Britain won the bid for the 2012 Summer Olympics.

As a British citizen I think this is awesome news, it's about time London got to have recognition for something other than a good royal sex scandel.

So I think Britain did this right. Their campaign didn't focus on perks and lavish gifts for the IOC but instead focused on very public support that was proof the citizens and corporate infrastructure of London / Britain were behind the bid. This was the well publicized "Back the Bid" campaign.

When visiting the UK (something I have done too much this year) there is nowhere you could go without seeing the "Back the Bid" slogan. When a country gets together and collectively works for one goal, the results are amazing. There wasn't a place in London you couldn't go where you didn't hear, see, or ESP sense the "Back the Bid" slogan.

I give advertisers and mass marketers a lot of grief, but the folks running the Back the Bid campaign should feel proud of their accomplishment. You know you are moving the masses when you get both Virgin Atlantic (the first backer) and British Airways (the second backer) to publically back the bid and then paint it on their planes.

It would be like Steve Jobs and Bill Gates spending a week together fishing and hunting in Wyoming, sure it could happen but you need to smoke alot of &*#&@ before you could actually believe it.


Good job London, see you in 2012!